CONVENIENCE IS THE NEW LOYALTY AS CONSUMERS VOTE WITH THEIR FEET
New Click & Collect solution, HubBox, enables online retailers to compete with High Street giants
With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for online retailers facing escalating costs. Perhaps more importantly, however, inconvenient delivery options are also having a direct impact on conversion rates at checkout, as a new study reveals that 48% of basket abandonments happen as a result of insufficient delivery choice.
Many leading retailers are successfully winning and retaining customers by using their own brick and mortar shops to offer a Click & Collect service. This flexibility is proving extremely popular, as a report from Deloitte highlights that as many as 95% of consumers across Europe plan to use Click & Collect for part of their Christmas shopping.