How the lines between online and offline retail are blurring, and how to capitalise on this trend

 

Let’s start with a sobering statistic: Retailers opened the lowest number of new stores in the last 5 years in the first half of 2016. What’s more, 15 stores pulled down their shutters for the last time every day. Altogether, that means nearly 2000 more stores were closed than opened in that six-month period.

Today, as bricks and mortar shops seem to struggle more than ever before, embracing online has become all the more important. Even retail giant IKEA, who for a long time stuck to their bricks and mortar roots and resisted expanding its online presence for years, has recently announced that they will be launching a Click & Collect solution.

So how can smaller retailers take advantage of the changing ways we shop?

 

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